We approach every project with certain curiosity!
We know that the unboxing experience is important to your brand image, and that a unique and memorable unboxing can go a long way to solidify brand loyalty. But we also see how art can drive a year long theme, or how a unique structure can gain viral social status for your brand.
Services and Collaboration
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Our design team knows brands. We live and breathe them through the work we create. Working with you to start anywhere in the process and help you get to the ultimate goal.
Whether it’s a logo update or a visual redesign that needs to happen before you spend more on your next packaging run. We can create or collaborate it all.
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We love packaging, at its core. Our team looks to design an experience that’s tailored to your need. This means we work to build hyper-specific structures and meanwhile will paint you a custom pattern for the boxes exterior. If that’s what it takes for something to feel like your brand then that’s what it deserves. We understand that.
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We tend to do things custom at Ray Products and it’s that mentality that we design with. Our design team (and project managers) know how the box production lines run. So when we build structures for you, we do it with our production capabilities in mind.
The team is also here to collaborate, taking an existing concept and reshaping it for production on our factory floor.
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We work to visualize packaging concepts for our clients on a regular basis. Whether it be concept sketches, photoshop comps or 3D renderings, we can take your existing ideas and show how then can be realized.
These can be great for clients looking to get into a new storefront opportunities or even for internal buy-in.
The Process
COLLABORATE
We want to work with you. You see that exploration and time learning about the brand driving the product is paramount for us. We define our goals and align the teams for our design round.
DESIGN
Once we know where we are going, we try as many solutions as possible to get us there. Art and Structure work in tandem, informing one another of how to best align to the brand’s image and need.
DEVELOP
With Art and Structure decided we move into production. Where in most cases a work is passed off to suppliers, we work directly with our own factory to perfect the dielines and ensure a solid product.
ITERATE
It doesn’t stop when the packaging lands, the next step for us it to review how it could be done next time. Not always better, but differently. These exercises help to set us up for other brand opportunities you may have.